Steam Regions and China


How many Chinese players buy your game on Steam?This is an important question to ask in evaluating your marketing efforts, effects of localization, and similar topics. Seems simple enough to check--go to Steamworks finance, hit "Regional Sales Report", find where China is listed, and expand to see the number of wishlists and purchases.Unfortunately, that is going to miss a portion of Chinese players, who will instead be counted as being in the US, Canada, the UK, Russia, or any number of other countries. This is because they have their Steam accounts registered to these regions (despite the difficulties in local payment [...]