Marketing

Steam Developer Pages

2021-07-19T03:03:32+00:00

On Steam, every developer and publisher can create a page for players to follow their account. This has somewhat similar benefits to wishlisting or following a game, but the player will be shown the followed publisher or developer's future games as well. As such, it can be a great tool for studio building long-term. Games associated with that developer or publisher can then be linked to that page, so that players can easily navigate to them. The end result of doing this is what you can find on, say, the Falling Frontier Steam page. Click our Hooded Horse publisher name, you'll [...]

Steam Developer Pages2021-07-19T03:03:32+00:00

Steam Regions and China

2021-04-21T00:47:08+00:00

How many Chinese players buy your game on Steam?This is an important question to ask in evaluating your marketing efforts, effects of localization, and similar topics. Seems simple enough to check--go to Steamworks finance, hit "Regional Sales Report", find where China is listed, and expand to see the number of wishlists and purchases.Unfortunately, that is going to miss a portion of Chinese players, who will instead be counted as being in the US, Canada, the UK, Russia, or any number of other countries. This is because they have their Steam accounts registered to these regions (despite the difficulties in local payment [...]

Steam Regions and China2021-04-21T00:47:08+00:00
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