Regional Pricing and VAT

2021-04-24T14:38:23+00:00

In estimating the value of localizations in a region, or the return on investment of paid advertising, it's important to remember that units sold/wishlists added are not the end goal themselves. Instead, both the profitability and steam visibility result after release are dependent on sales revenue, and this differs greatly between countries.Regional PricingSteam has a suggested regional pricing structure. This can differ, but as a few examples:Players from Argentina will pay about 12% of the US pricePlayers from Turkey will pay about 18% of the US pricePlayers from Russia will pay about 25% of the US pricePlayers from Brazil will pay [...]